Are you handling the PPC campaigns for your company? If yes, then you landed over the right place, because here we are only discussing things over PPC accounts related issues and solutions which might be your solution. Generally, most of the people ask, if SEO is working fine then what is the need of PPC services, it’s natural and right question, if your business is driving smoothly with the help of SEO, then of course no need to go with paid inclusions. But still if you are not satisfied, then dam sure you need a PPC campaigns for your business. Push campaign model always deliver the great results while it requires a control on below listed activities.
Negative Keywords: If you want to improve your CTR and minimize your cost, then you should include all negative keywords, which are not relevant your business and not aligned with your offered services. For example if you are an IT company and offering offshore services then no need to comes at product based keywords. so always include negative key phrases as much you can.
Call Extensions: Call extensions are the fuel for the business, because this is a feature which really helps you to get some extra leads without click on your advertisements. It can alStratso reduce the cost of your expenditure.
Site Extensions: Site extensions is one of the finest feature at ad copies, during live ads where you can target few more landing pages without creating a separate ad copies another one. For example if you have a landing page for SEO and one for SMO then you can just create an ad and target your desired destination and also target the SMO landing page using site extension.
Device Bid Adjustments: Device target feature provides the flexibility to bid on device specific, before bid on the keywords need to identify your campaign visitor behavior, how they are finding you, whether it’s mobile or desktop, analyze and bid on accordingly. This feature helps to reduce the extra expenditure and target right audience at your minimal budget.
Keywords Match Types: I would suggest you to adjust your keywords, with different matching style some of them in exact match, few of them phrase match and remain in broad match type. Run this campaign for few days and analyze which one is performing better, and then bid on them accordingly.
Specific Ad-groups: Organize your all keywords in groups and place them with right ad copies and relevant landing pages, which help you to deliver the proper ads to right audience.
Relevant Landing Page:If your landing page would be more informative, and relevant with your keywords then it will reflect the quality score. Good Quality score can save your money and enhance your UX. Follow above recommendation and apply with your PPC accounts, it will really help you to deliver the better ROI and keeps you ahead.