Are you handling the PPC campaigns for your company? If yes, then you landed over the right place, because here we are only discussing things over PPC accounts related issues and solutions which might be your solution. Generally, most of the people ask, if SEO is working fine then what is the need of PPC services, it’s natural and right question, if your business is driving smoothly with the help of SEO, then of course no need to go with paid inclusions. But still if you are not satisfied, then dam sure you need a PPC campaigns for your business. Push campaign model always deliver the great results while it requires a control on below listed activities.
Negative Keywords: If you want to improve your CTR and minimize your cost, then you should include all negative keywords, which are not relevant your business and not aligned with your offered services. For example if you are an IT company and offering offshore services then no need to comes at product based keywords. so always include negative key phrases as much you can. Continue Reading